How to Manage an Affiliate Marketing Program

Affiliate marketing is among the most effective promotional methods in the world. As opposed to other advertising strategies like PPC it requires little or no investment and gives guaranteed results. If you are a business owner and are looking for a safe way to increase your company’s popularity then you should start your affiliate program as soon as possible. Thanks to the advanced PHP scripts available in the market, you can set up the system quickly and effortlessly. In this article you will learn how to manage your affiliate program and maximize your returns.

Choose the Right Script

When it comes to affiliate management, there are dozens of scripts and plugins available in the market. In my opinion the best option is WHMCS. It is a complete client management and billing system that can be used to set up a powerful money making website within minutes. Usually it is used by web hosting resellers but its affiliate module is perfect for every online business. A commercial WHMCS license can be purchased for as low as $15.95/mo. However many dedicated hosting providers, give away the license for free.

Offer Generous Commissions

If your competitors have their own affiliate systems then you need to make sure that your program is the most lucrative one in the industry. It is the only way to attract members and make money. A tier-based model in which commission rates depend on the performance of affiliates, works much better than the traditional model in which every members gets the same amount of money for making a sale.

Provide Training and Support

It is a good idea to publish some tutorials and screencasts on your website so that inexperienced marketers can get started with the program. Also, you should provide the necessary promotional materials and tools to your members. This includes banners, email campaigns, code snippets and text links. In other words, it should be very easy for a person to signup for your program and start making money, even if he or she has no prior experience in the field of online marketing.

Starting an affiliate program is a great way to increase the popularity of your products and services. Almost every major corporation is using the strategies mentioned in this article for profit maximization.